Know Your History 10 Underrated Books for Black History Month

Know Your History 10 Underrated Books for Black History Month Black History Month is the perfect time of year to reevaluate what you might think you know about the places you call home and the people who established it. I recently read Why We Cant Wait by Dr Martin Luther King Jr and realised that there was so little I knew about the man and all he did for the Civil Rights movement, despite all I had seen in movies and on TV. As Western history shifts from a white lens, Im beginning to realise just how little I know of the Black men and women who came before me and paved the way for the existence I now have in the West. The same stories and the same narratives play out unchallenged, sometimes diminishing the destruction endured and often diminishing the fight for freedom and equality. This Black History Month, I urge you to step away from the common and popular narratives about the great freedom fighters and read about them for yourselves. Leave behind the narrative of a people group destined to suffer and read about communities of Black people who thrived and were punished for it by those who believed it was their divine right to kill and destroy. If youre searching for some challenging but informative books to read this Black History Month, heres a collection of ten underrated books to add to your TBR: 1. Black Wall Street: From Riot to Renaissance in Tulsas Historic Greenwood District by Hannibal B. Johnson In a time when legal segregation meant that Black people were only allowed to conduct business among themselves, the Greenwood District in Tulsa, Oklahoma, grew into an affluent community of black millionaires and professionals whose standard of living far exceeded the whites in the area. That is, until the alleged assault of a white woman by a Black man led to the worst race riot in history, in which the white members of the city destroyed people and property, accruing millions of dollars worth of damage. Not to be defeated, the Black residents rebuilt the district and within 20 years, 242 businesses were back up and running. 2. Bearing the Cross: Martin Luther King, Jr., and the Southern Christian Leadership Conference by David Garrow Possibly the most comprehensive book on the life of Martin Luther King Jr, drawing from hundreds of hours of interviews with his closest surviving associates and testimonials from those who loved him and those who opposed him. 3. The Rebellious Life of Mrs Rosa Parks by Jeanne Theoharis Rosa Parks was more than just a meek seamstress who refused to give up her seat on the bus one day. This NAACP award-winning book documents Parkss political philosophy and her six decades of activism, showcasing her for the civil rights fighter she was. 4. The Elaine Massacre and Arkansas: A Century of Atrocity and Resistance, 1819â€"1919 by Guy Lancaster A collection of historical essays documenting the 100 years of events leading up to one of the bloodiest events of racial violence in U.S. history, in which the authorities of the Arkansas Delta used extreme violence to end the black farmers union in 1919. 5. Reconstruction Updated Edition: Americas Unfinished Revolution, 1863â€"1877 (Harper Perennial Modern Classics) by Eric Foner A detailed look into the few years in which emancipated enslaved people were able to seek out economic independence and equal citizenship to begin a new era of equal rights for all Americans, and how this dream was short-lived. 6. She Came to Slay: The Life and Times of Harriet Tubman by Erica Armstrong Dunbar Sometimes the truth is stranger than fiction, and this short introduction to the life and legend that is Ms Harriet Tubman proves that heroes walk among us. Punctuated with catchy subheadings and innovative illustrations of Tubman through the ages, this book is a testament to one of the most incredible women in history. 7. A More Beautiful and Terrible History: The Uses and Misuses of Civil Rights History by Jeanne Theoharis Theoharis tears apart the white-washed versions of the Civil Rights movement that is often taught to present a clear and honest depiction of men and women, young and old, who fought for years against injustice, risking their lives and going to prison for the cause. This was no meek and tame movement. This was an army fighting for the justice all humans deserve. 8. A Black Womens History of the United States (Revisioning History) by Daina Ramey Berry and Kali Nicole Gross This comprehensive volume centres Black women within the narrative of the history of the United States, celebrating them and all their accomplished in their roles of enslaved women, religious leaders, artists, queer women, activists, and women who lived outside the law. 9. Never Caught: The Washingtons Relentless Pursuit of Their Runaway Slave, Ona Judge by Erica Armstrong Dunbar He may have led some of the citizens of the newly formed United States into freedom, but George Washington was all too happy for many to remain in bondage. When Ona Judge made an escape to freedom from their household, the Washingtons enlisted all of their political power in their attempt to secure her recapture. 10. The New Jim Crow: Mass Incarceration in the Age of Colorblindness by Michelle Alexander It is no longer legal to discriminate against a person because of their race but it is permissible to discriminate against convicted felons. Michelle Alexander lays out how the old forms of discrimination make a resurgence in a system in which Black men and women are more likely to be convicted than their white counterparts.

Analysis Of The Film Leni Riefenstahl - 1880 Words

Having directed and acted in many films, Leni Riefenstahl has become a major figure of the Nazi film industry. Her most well-known film Triumph of the Will (Triumph des Willens, 1935) is still considered the greatest propaganda film of all time. While Riefenstahl claims that the film is a documentary and based on â€Å"history†. Susan Sontag s response is that the film it is seen as a portrayal of a fascist society. A Nazi propaganda tool and not necessarily intended as a fascist viewpoint. Sontag reasons that the film techniques, and the relationship between Leni Riefenstahl and the Nazi leadership as well as the consistent illustration of fascist themes found in the film establishes that Triumph of the Will is fascist and intended to promote and preserve the Nazi ideology. During the rise of power of Adolf Hitler and the Nazi Party s in the 1930 s, Leni Riefenstahl became a household name as a film director, her claim to fame was putting a public face to Hitler. During this time period, it was very rare for the public to know what their leader looked like, and with this film it allowed many of the Germans to finally get to see who they elected into power. Hitler’s goal was the complete eradication of the Jewish peoples, in addition he wanted to spread his ideology and power across Europe. In order to achieve this goal, Hitler needed the support of all of the German citizens. Which lead to Hitler commissioning, Leni Riefenstahl to direct a film that would later be dubbed theShow MoreRelatedPropaganda Techniques Used By Jacques Ellul1804 Words   |  8 Pagesto bring about the active or passive participation in its actions of a mass of individuals, psychologically, unified through psychological manipulation and incorporated in an organization.â⠂¬  (Bytwerk, 3) Methods of propaganda range from films, such as Leni Riefenstahl s Olympiad and Triumph of the Will, to posters, marches, and sporting events. Propaganda is a means in which a group can control and win the loyalty of its citizens. However, as Ellul states, it is not merely a tool to encourage the unificationRead MorePropaganda During Nazi Germany : Film And Propaganda3538 Words   |  15 PagesLeandre Eberhard Film and Propaganda in Nazi Germany December 15, 2014 Goebbels’ Philosophy on Film and its Uses for Propaganda The following paper will focus on Joseph Goebbes’ use of propagandistic techniques in Nazi films. It will attempt to pinpoint his main goals and techniques through the context of films including Wunschkonzert, Ich Klage An, Kolberg, Jud Sà ¼ÃƒÅ¸, Der Ewige Jude and Triumph des Willens. In looking at these films, comparisons will be made between the techniques Goebbels promotesRead MoreWorld War I And II1943 Words   |  8 PagesPropaganda, which is information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation . We’ve seen it used in many other countries and other aspects of history, like in Leni Riefenstahl s Triumph of the Will, was a propaganda film made to show the glory and power of Germany during that the 1930’s. Because of it’s influence on society, propaganda posters were America’s main artillery in the effort to strengthen the country as a community, and asRead MoreAdolf Hitler An d Social Media2970 Words   |  12 Pagespeople we very desperate and devastated, he used that to his advantage in order to convince everyone that they should listen to what he said to them. He did many speeches to prove the audience he could make the world a better place. In the Documentary film â€Å"Triumph of the will† you can clearly see how Hitler strongly uses propaganda to make himself look so perfect to the world. Propaganda from the 1930-1940’s has evolved a lot compared to today’s use. Today we not only have speeches, and posters putRead MoreHumanities Test4641 Words   |  19 PagesShakespeares Falstaff questions the value of: honor 1.   ( T or F ) Aristotle considered plot more important than character or thought. True 2.   ( T or F ) Aristotle was both a theater critic and a philosopher. True 3.   Aristotles famous analysis of tragedy is found in a work called: The Poetics 4.   Aristotles work on comedy is how long? 5 acts long 5. What did the Commedia dellearte specialize in? 6.   What is satire? a literary genre or form, although in practice it is also foundRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslamentable. Taken together, the key themes and processes that have been selected as the focus for each of the eight essays provide a way to conceptualize the twentieth century as a coherent unit for teaching, as well as for written narrative and analysis. Though they do not exhaust the crucial strands of historical development that tie the century together—one could add, for example, nationalism and decolonization—they cover in depth the defining phenomena of that epoch, which, as the essays demonstrate

Mass Surveillance A Questionable Activity Essay

Mass Surveillance: A Questionable Activity On September 11, 2001 people’s eyes from all over the world were witnessing one of the most dramatic events that was broadcast live. This major terrorist attack was followed by many, and lead our governments to take drastic measures to prevent as much as possible this kind of situation to happen again. Privacy did not become the first priority for the authorities, safety was. When Edward Snowden released through media classified National Security Agency’s documents regarding global surveillance among citizens, he opened a debate over mass surveillance and its legitimacy, which is still ongoing. Even though it can be used for the greater good, mass surveillance clearly leads to some issues that have both a significant impact on the population and the government. Proponent point out that global surveillance is necessary for assuring safety of a country. In the actual climate of tension and insecurity, as a result of terrorism, it is important for our countries to apply the best strategy to defend themselves. In fact, recent events have showed that many terrorist attacks were thwarted because authorities were able to track potential terrorists’ activities. No later than last September, a 23-year-old woman, followed by two others, was arrested after trying to commit a bombing near the cathedral Notre Dame de Paris (Chrisafis). Nevertheless, authorizing mass surveillance among the population appears to go against the internationalShow MoreRelatedThe Use Of Mass Surveillance On Civilians Conducted By The Members Of The Five Eyes Program1335 Words   |  6 Pagesuse of mass surveillance on civilians conducted by the members of the Five Eyes program and prove that the program is not justifiable. I am going to argue that this project is an o ffence to the public because it violates international human rights. I will prove this argument by explaining how their procedures do not abide with the regulations set. I will address the objections made by government authorities defending their intentions, then I will negate their claims by proving that the mass surveillanceRead MoreSecurity Vs. Privacy : Should Edward Snowden Be Pardoned For Leaking1277 Words   |  6 Pagesdocuments? An analysis of the merits of the Snowden leaks and the broader issue of security vs. privacy and mass surveillance from the perspective of at least two ethical theories. Following the terrorist attacks on 911, President George W. Bush signed into law The USA PATRIOT Act. Intended to enhance law enforcement investigatory tools, The Patriot Act the made changes to surveillance laws that enabled the U.S government collection of computer information about both American and foreign citizensRead MoreComputer Ethics Term Paper : Security Vs. Privacy1518 Words   |  7 PagesEthics Term Paper Security vs. Privacy Following the terrorist attacks on September of 2001, President George W. Bush signed into law The USA PATRIOT Act. Intended to enhance law enforcement investigatory tools, The Patriot Act made changes to surveillance laws that enabled the U.S government to collect computer information about both American and foreign citizens in unprecedented ways. During the following years, through a series of legislative changes and court decisions, The United States NationalRead MoreDigital Privacy Concerns Essay1565 Words   |  7 Pages Digital privacy concerns, which have been a major issue in our country since 2001, increasingly violate our basic human rights as global citizens. The growing amount of government surveillance has manifested in the enactment of acts such as SOPA and CISPA. Although their intent on stopping digital piracy and attacks were clear, both were immediately met with harsh criticism; they allowed big corporations to violate our privacy rights by sharing our pers onal information with both other companiesRead MoreThe Definition For Agents Of Foreign Powers1640 Words   |  7 Pageswarrantless surveillance based on national security interests. The expansion of powers and degradation of Fourth Amendment protections for electronic surveillance were deliberate and put in place under the promise of thwarting terrorist attacks in the United States (Bloom and Dunn, 2006). Citizens traded personal liberties for national security. However, several years after implementation there is little evidence of their effectiveness in identifying or preventing terrorist activity (Bloom and DunnRead MoreEthics: Cyber Privacy and The Emergence of New Technology1166 Words   |  5 Pagesinformation safe. With these sources being accessed by people around the world, spy agencies are now looking at these information banks as sources to access the personal information of millions of individuals. With Internet privacy becoming increasingly questionable, the debate arises â€Å"Is it ethical for the government to access our personal viral information?† Since gaining access to this personal information, many individuals are more vulnerable to attacks and have been denied the right to privacy. OppositionRead MoreEssay On An Eye Is Upon You1828 Words   |  8 Pagesability for mass surveillance. This activity affords them a power like that never seen before. Even t hough the program was instituted with the idea to â€Å"revolutionize the ability of the United States to detect, classify, and identify foreign terrorists [1]†, it gives them a way to tag and watch every conversation and every movement of every citizen in the country. The amount of power that this instills within the government over the people is astoundingly huge and terrifying. Mass surveillance gives theRead MoreBill C 51 : Rights And Freedom1640 Words   |  7 Pagesis reckless, dangerous and ineffective towards supporting Canadians’ rights and freedom. The purpose of this act is to encourage and monitor the sharing of information between Canadian government institutions in order to protect Canada against activities that threaten the security of Canada, but this bill not only fails to fix those flaws, it recreates and causes more underlying problems without adding any meaningful protection to ensure that the powers it grants will not be abused. The bill allowsRead MoreBill C 51 : Rights And Freedom1626 Words   |  7 Pagesis reckless, dangerous and ineffective towards supporting Canadians’ rights and freedom. The purpose of this act is to encourage and monitor the sharing of information between Government of Canada institutions in order to protect Canada against activities that threaten the security of Canada, but this bill not only fails to fix those flaws, it recreates and causes more underlying problems without adding any meaningful safeguards to ensure the expansive powers it grants will not be similarly abusedRead MoreThe Right Of Privacy And Privacy1554 Words   |  7 Pagesto disclose her feelings and secrets to others. The right to privacy was invaded by the clandestine surveillance of the swinger’s group private party. However, mass surveillance has been acceptable when it is a matter of national security for the safety of the larger community, the right to privacy is to be upheld. It is clear that the situation was not a matter of concern or reason to surveillance since the members of the group were having common agendas and were adults who had made their choices

Mbnb Free Essays

Sport Obermeyer Ltd. To: Wally Obermeyer From: 341 Consulting Group Date: Re: Production Process Problem Sport Obermeyer Ltd has quite a few problems at the moment that stem from a lack of streamlining of its operations. One of the problems that the skiwear manufacturer currently faces is demand uncertainty and how to measure it considering the disparate forecasts the buying committee members have come up with. We will write a custom essay sample on Mbnb or any similar topic only for you Order Now In addition, the long lead-times for the production process makes forecasting even more difficult. The second issue for Sport Obermeyer is determining how to allocate production between the factories in Hong Kong and China. Conclusion and Recommendation Inaccurate forecasting is a major problem facing Sport Obermeyer, which has been addressed in Appendices A and B. Appendix A shows how much should be produced in Hong Kong given the assumption that there is no limit to the capacity; however, we have been asked to comment only on the initial order quantity, and not the reorder quantity. In keeping with this constraint, and using the forecasts given by all the committee members, we believe that Appendix B is an accurate representation of the amount of each style that should be produced in Hong Kong. It should be noted that this is only a short-term solution to the problem and the model itself must be looked at. For more consistent, accurate forecasts, a weighted average method should be used to give those committee members who have been most accurate in the past more importance, instead of using a simple moving average. As long lead times contribute to the difficulty in forecasting demand, Sport Obermeyer should attempt to reduce lead times for its production. One of the root issues causing the length of lead time is the number of SKUs, as well as the variety of components used in their production. Simplifying the product line would involve stopping production of those products with the least demand, reducing suppliers as well as altering designs so that they share as many of the same components as possible. Using the demand forecast for the 10 women’s parkas in Appendix B, there are three products, which have forecasted demands of less than 357, after which the demand spikes up. By removing the bottommost products, Stephanie, Teri, Isis would be deleted, which would allow for a shorter lead time. Sport Obermeyer should also introduce an integrated computerized system connecting all the different supply chain links. This would help reduce the time spent processing orders and make more efficient use of the raw materials. A combination of actions mentioned above can help make a significant change in the forecasting process and will allow Sport Obermeyer to make full use of its existing capacity. The company plans to source products roughly 50% from China and the other 50% from Hong Kong factories this year is attainable. However, our recommendation is to assign products to Hong Kong and China factories based on quality and design. According to Appendix C, the cost difference when comparing 19 parkas produced at both factories is not significant; but the Hong Kong factory is much more efficient. The products in Hong Kong are of a higher quality, require lower repair rates, and are produced twice as fast as those produced in the Chinese factory. Another advantage to the factory in Hong Kong is the minimum order quantity of 600 units, which provides the management with more flexibility in terms of determining their initial production requests. Lower quality products should be produced in the Chinese factory to take advantage of their low labor costs. Evaluation Criteria The main goal of the recommendations is to streamline Sport Obermeyer’s business processes. One of the most important criteria is the speed of the planning and production cycle. Any alternative that can reduce this time, from its current threshold of approximately two years, should be strongly considered. With regards to market share, Columbia Sportswear is gaining market share by providing lower-priced, higher-volume-per-style products. Sport Obermeyer needs to try and cut costs, and streamline its number of SKUs to achieve market dominance. It positions itself as a middle to high end producer, and the quality level should continue to be taken into consideration when looking to cut costs. Alternatives With regards to the inaccurate forecasts, Obermeyer could analyze the demand for its products based on an advanced showing prior to the one in Vegas and compare it with actual purchases. While this alternative can potentially be implemented, its effectiveness and reliability would be unknown. Simplifying the product lines would have a more direct and immediate impact on the lead times. Another possible alternative would be to start producing the products with the most predictable demand in advance. However, before implementing this change, Sport Obermeyer should focus on making overall accurate demand forecasts based on the newly recommended weighted average method. Implementation. Our implementation process will begin immediately with Wendy Hemphill researching the specifications for an integrated computerized system that match the supply chain structure of the company. Because of the complex nature of such a project, Sport Obermeyer would have to invest in such a project in November 1992, to begin use in February of the year of completion. In January 1993, the Buying Committee should implement the weighted-average forecasting method to analyze product demand. Since this is not a large change form the simple moving average, it should be used to find the forecasted demand for 1993. The following month, the SKUs should be reviewed based on the forecast created to consider which product lines to drop. This will be a gradual process, beginning with the deletion of a minimum number of products. In May 1993, the Buying Committee should allocate different product styles between Hong Kong and China based on quality. This can be seen in Appendix D. How to cite Mbnb, Papers

Meal Food - Families and the Market

Question: Discuss about the case study Meal for Food, Families and the Market. Answer: Competitor Name Maggi Koka Nissin Position strategy Maggie has positioned itself as the the 2-minutes noodles (Ekstrm, 2016). In the view of the customers, it is easy to cook and good to eat. It reinforces the health focus It has positioned itself as noodles with soup for kids to give satisfaction the hunger pangs in between the meals The communication of brand focuses on the situations in which the children demand something to consume prior to having dinner The communication of brand focuses on the situations in which the children demand something to consume prior to having dinner It has positioned itself and has created a unique position (Ekstrm, 2016). Koka is positioned to offer high quality without compromising the taste and convenience. It offers popular local flavours like Satay and Laska. It has positioned its products as healthy instant noodles and has a hope of attracting the noodle eaters who are health conscious They aim to provide the new forms of experience for the consumers who purchase the noodles manufactured by their company It has positioned itself as a healthy brand as it not includes Mono Sodium Glutamate (MSG) (Jobber Ellis-Chadwick, 2012). After Maggie, the next brand which arrived in the market is Nissin (Hollensen, 2015). It has positioned itself and has created a unique position This brand has adopted the attribute of a product based positioning and has also highlighted its products It has positioned itself as noodles with soup for kids to give satisfaction the hunger pangs in between the meals The communication of brand focuses on the situations in which the children demand something to consume prior to having dinner It reinforces the health focus It has positioned its products as healthy instant noodles and has a hope of attracting the noodle eaters who are health conscious (Boone Kurtz, 2013). Differentiation strategy It employs the differentiation strategy related to the forms, features, quality, performance, reliability, durability, reparability, design and style as well as service. It had opened a complete new market for instant noodles Its campaigns of advertising are used as tools for creating market differentiation (Kotler et al., 2015) The precept of health has been one big way to create differentiation in the market Its campaigns of advertising are used as tools for creating market differentiation (Boone Kurtz, 2013). It had opened a complete new market for instant noodles (Jobber Ellis-Chadwick, 2012). It employs the differentiation strategy related to the forms, features, quality, performance, reliability, durability, reparability, design and style as well as service. It had opened a complete new market for instant noodles (De Mooij, 2013). Pricing Strategy The initial strategy of pricing was low in order to make the products reasonably priced (De Mooij, 2013). It comes in reasonable prices starting from rupees five Instead of increasing the prices, it has reduced the quantity It also analyzes the cost, products and prices of its competitors It sets lesser prices for boosting the market share as it can gain the profits of a long-term basis It sometimes reduces the prices of its products for promotion (Czinkota Ronkainen, 2013). It analyzes the cost, products and prices of its competitors It sets lesser prices for boosting the market share as it can gain the profits of a long-term basis The initial strategy of pricing was low in order to make the products reasonably priced Instead of increasing the prices, it has reduced the quantity It sometimes reduces the prices of its products for promotion It also analyzes the cost, products and prices of its competitors The cheap price of Nissin can meet the objectives of pricing It sometimes reduces the prices of its products for promotion It sets lesser prices for boosting the market share as it can gain the profits of a long-term basis It also analyzes the cost, products and prices of its competitors This food company sometimes reduce its prices because it considers the lower price of its competitors and it gives a response to the changes of prices (Rosenbloom, 2012). Distribution strategy The distribution network of Maggi is well spread in almost all parts of the world It is readily available in grocery stores , and retail shops Its distribution has become more intensive and it has adopted a variety of programmes in order to encourage its products over its competitors in the global market The distribution of Maggi products is carried out intensively by means of several ways such as : Supermarket Grocery shops Convenience Stores The customers can also the buy its products from anywhere at anytime (Armstrong et al., 2014). The relationship between the sales volume and place of distribution is very close. It is readily available in grocery stores , and retail shops Its distribution has become more intensive and it has adopted a variety of programmes in order to encourage its products over its competitors in the global market (Armstrong et al., 2014). The distribution of Nissin products is carried out intensively by means of several ways such as : Supermarket Grocery shops Convenience Stores Vending machine The customers can also the buy its products from anywhere at anytime The relationship between the sales volume and place of distribution is very close Its distribution has become more intensive and it has adopted a variety of programmes in order to encourage its products over its competitors in the global market Promotional Strategy The products of Maggie are promoted by: Distribution of free samples Effective communication of the tagline Different sizes s Maggie e.g. 200 gms, 100 gms, 50 gms etc. Giving gifts on returning the empty packets Wet sampling (Distribution of cooked Maggie)and Dry sampling (distribution of Maggie packets) Sponsoring several events of children Spending huge amount on the electronic as well as printing media advertisements The company does promotions by providing the free samples It s now targeting the products at the entire level of family and not only the children (Armstrong et al., 2012). It is observed as an innovator in the market in terms of processing the noodles It utilizes the technology of cooking by means of steam and air drying Its purple wheat noodles are very much popular and is in high demand by the public It is also recognized as an environment friend brand since it prefers to utilize the recycled materials Spending huge amount on the electronic as well as printing media advertisements The company offers a variety of flavours (De Mooij, 2013). The company offers a variety of flavours such as mushroom, chicken, chilli crab, laksa and tom yam seafood. The packet noodles comprise of different types such as dry, semi-dry and soups. Nissin foods has been discovered to be win the challenge of the world campaign and it has a tie up with the Manchester United The agreement on global partnership with the Manchester United is intended to offer a big scope for expanding the Nissin instant noodles The company does promotions by providing the free samples Spending huge amount on the electronic as well as printing media advertisements References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing. Cengage learning. Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Ekstrm, K. (2016). 5 The multi-cultural food market.The Practice of the Meal: Food, Families and the Market Place,10, 57. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Jobber, D., Ellis-Chadwick, F. (2012).Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Rosenbloom, B. (2012).Marketing channels. Cengage Learning.

The Odyssey Analysis Essay Example For Students

The Odyssey Analysis Essay In the epic the Odyssey by Homer (translated by Robert Fitzgerald)one of the most descriptive and best written passages in the entire epic isThe Slaying of the Suitors (book 23 lines1-62). This is a good passagefor many reasons, one of these is that it is a part of the story that hasbeen built up and anticipated by all. Another is the vivid imagery used byHomer. There is one more reason, this being the tone of the passage. Thetone of this passage is very important to it and adds very much to it. One of the most talked of conflicts in the Odyssey is the suitorsravaging the possessions and house of Odysseus. They were able to do thisbecause he was presumed dead and they didnt worry about him coming toprotect his house and family. The impact of the passage in question is soimportant because it is when Odysseus returns to his home and kills thesuitors. This is a large part of the final resolution, it al begins withthis, for once the suitors are gone Odysseus is free to reclaim is post insociety. It also gives the reader a great feeling of elation that thesuitors who are terrorizing the house of Odysseus. A quote that reallygives a good idea of the overall impact and resolution that this passagegives is as follows You yellow dogs, you thought Id never make it homefrom the land of Troy. You took my house to plunder, twisted my maids toserve your beds. You dared bid for my wife while I was still alive. We will write a custom essay on The Odyssey Analysis specifically for you for only $16.38 $13.9/page Order now Contempt was all you had for the gods who rule wide heaven, contempt forwhat men say of you hereafter. Your last hour has come. You die in blood. (page 410 lines 37-43). This quote gives a good impression of the closurethat is given by this passage, included for this purpose, because it giveOdysseus his revenge, the suitors will die in disgrace, Odysseus hasfinally returned to claim his place. The dominant impression created bythis passage is summed up in the quote above, vengeance, elation at thedeaths of the suitors and the felling that Odysseus is back and hes notgoing to stand for what the suitors have done. This point of Odysseus notstanding for what they had done is further driven home by the fact thatOdysseus immediately turns away a bribery attempt made by a grovelingEurymakhos. There is also a great amount of imagery in this passage that addsvery much to the overall impression of the passage. Homer uses a greatamount of imagery that creates a vivid image of the vengeful slaughter thattook place in that hall. This is symbolized in several pieces of thepassage, one of them being Now as they craned to see their champion wherehe lay the suitors jostled in uproar down the hall, everyone on his feet. Wildly they turned and scanned the walls in the long room for arms; but nota shield, not a good ashen spear was there for a man to take and throw. All they could do was yell in outrage at Odysseus. (page 410 lines 22-27). The vivid picture painted by Homer in this passage is enhanced by thechoice of very descriptive words and phrases for example the first part ofthe above quote. The description of the suitors craning to see theirfallen champion and jostling the room into an uproar paints a picture thatone can easily see with little effort. There is another quote that givesan even clearer image to the reader than the last As they all took this in,sickly fear pulled at their entrails, and their eyes flickered looking forsome hatch or hideaway from death. (page 410 lines 44-46). This quotegives amazingly high quality mental pictures to the reader, especially whenHomer uses phrases like, sickly green entrails, or their eye flickered. .u3242dc0744c9bec26f160f05b38fd750 , .u3242dc0744c9bec26f160f05b38fd750 .postImageUrl , .u3242dc0744c9bec26f160f05b38fd750 .centered-text-area { min-height: 80px; position: relative; } .u3242dc0744c9bec26f160f05b38fd750 , .u3242dc0744c9bec26f160f05b38fd750:hover , .u3242dc0744c9bec26f160f05b38fd750:visited , .u3242dc0744c9bec26f160f05b38fd750:active { border:0!important; } .u3242dc0744c9bec26f160f05b38fd750 .clearfix:after { content: ""; display: table; clear: both; } .u3242dc0744c9bec26f160f05b38fd750 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3242dc0744c9bec26f160f05b38fd750:active , .u3242dc0744c9bec26f160f05b38fd750:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3242dc0744c9bec26f160f05b38fd750 .centered-text-area { width: 100%; position: relative ; } .u3242dc0744c9bec26f160f05b38fd750 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3242dc0744c9bec26f160f05b38fd750 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3242dc0744c9bec26f160f05b38fd750 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3242dc0744c9bec26f160f05b38fd750:hover .ctaButton { background-color: #34495E!important; } .u3242dc0744c9bec26f160f05b38fd750 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3242dc0744c9bec26f160f05b38fd750 .u3242dc0744c9bec26f160f05b38fd750-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3242dc0744c9bec26f160f05b38fd750:after { content: ""; display: block; clear: both; } READ: How does the presentation of life journeys compare between Tita and Mikage in Laura Esquivel's Like Water for Chocolate and Banana Yoshimoto's Kitchen? EssayThe image is so strong of the suitors becoming mortally afraid andfrantically looking the entire room over for some refuge from this forcethat they had never dreamed would come back. Shock and amazement, mortalfear, these are the images conjured by the words used to describe thebeginning of the battle between Odysseus and the suitors. The tone of this passage is serious, very serious indeed, the tonehas many aspects in this passage. The first is vengeance, the tone ofvengeance is one of the strongest in this passage, and this quoteaccurately portrays that tone of vengeance So much for that.Yourclean-cut game is over (page 409 line 5).This overtone of vengeance iscarried throughout the passage by Odysseus, nearly everything he says issaid in a way such that he seems to be happy to finally see to it that theproblems his family suffered through in his absence would finally bedestroyed. The other tone is one of fear and shock, this tone is mainlyexhibited by the suitors, being that their worst nightmare has seeminglycome true. A quote that shows the shock and fear that the suitorsexperience is As they took all this in, sickly green fear pulled at theirentrails, and their eyes flickered looking for some hatch or hideaway fromdeath. Eurymakhos alone could speak. (page 410 line 44-47). The suitorsare so shocked that they cannot even speak, save Eurymakhos, and they areso frightened that they desperately seek some sort of hiding place, thisseems to add a bit of urgency to the selection. The attitudes and feelingsthat the characters in a passage exhibit give the passage its tone, and inthis passage we see shock and fear, maybe some urgency expressed by thesuitors and revenge from Odysseus. Those are the tones of this passage,they give it more life, a more vivid realization of what is happening, theyadd to this passages impact immensely. Giving a feeling of elation to seethe suitors finally meeting their end and a feeling of urgency to thispassage. In conclusion, the passage is made infinitely better by the amountof imagery used by Homer to create a vivid picture in the mind of thereader. The tone of this passage is also very important to the overalleffect that the passage is meant to have on the story as a whole. The toneis very important because it gives the passage yet another dimension thatgives it even more impact in the entire book. The passage is veryimportant in the book because it gives a beginning to the end sort ofsituation, the killing of the suitors prepares the reader and Odysseus forthe end of the book. Where Odysseus comes home and reclaims his glory,vanquishes his enemies and ends his odyssey, that is why this passage isimportant to the book. This passage is enhanced by the tone and imageryused and in the end the magnitude of the events taking place are expressedvery expertly by Homer. 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The Science of How Slime Works

The Science of How Slime Works You know about slime. Youve either made it as a science project or else blown the natural version out your nose. Do you know what makes slime different from a regular liquid? Take a look at the science of what slime is, how it forms, and its special properties. What Is Slime? Slime flows like a liquid, but unlike familiar liquids (e.g., oil, water), its ability to flow or viscosity is not constant. So, its a fluid, but not a regular liquid. Scientists call a material that changes viscosity a non-Newtonian fluid. The technical explanation is that slime is a fluid that changes its ability to resist deformation according to shear or tensile stress. What this means is, when you pour slime or let it ooze through your finger, it has a low viscosity and flows like a thick liquid. When you squeeze non-Newtonian slime, like oobleck, or pound it with your fist, it feels hard, like a wet solid. This is because applying stress squeezes the particles in the slime together, making it hard for them to slide against each other. Most types of slime are also examples of polymers. Polymers are molecules made by linking together chains of subunits. Examples of Slime A natural form of slime is mucous, which consists of mainly of water, the glycoprotein mucin, and salts. Water is the main ingredient in some other types of human-made slime, too. The classic science project slime recipe mixes glue, borax, and water. Oobleck is a mixture of starch and water. Other types of slime are mainly oils rather than water. Examples include Silly Putty and electroactive slime. How Slime Works The specifics of how a type of slime works depends on its chemical composition, but the basic explanation is that chemicals are mixed to form polymers. The polymers act as a net, with molecules sliding against each other. For a specific example, consider the chemical reactions that produce classic glue and borax slime: Two solutions are combined to make classic slime. One is diluted school glue or polyvinyl alcohol in water. The other solution is borax (Na2B4O7.10H2O) in water.Borax dissolves in water into sodium ions, Na, and tetraborate ions.The tetraborate ions react with water to produce the OH- ion and boric acid:B4O72-(aq) 7 H2O - 4 H3BO3(aq) 2 OH-(aq)Boric acid reacts with water to form borate ions:H3BO3(aq) 2 H2O - B(OH)4-(aq) H3O(aq)Hydrogen bonds form between the borate ion and the OH groups of the polyvinyl alcohol molecules from the glue, linking them together to form a new polymer (slime). The cross-linked polyvinyl alcohol traps a lot of water, so slime is wet. You can adjust the consistency of slime by controlling the ratio of glue to borax. If you have an excess of diluted glue, compared with a borax solution, youll limit the number of cross-links that can form and get a more fluid slime. You can also adjust the recipe by limiting the amount of water that you use. For example, you could mix the borax solution directly with glue. This produces a very stiff slime.